Why does sex sell?
Updated: Jul 28
Examples of companies that use the concept of sex to sell their products, including the earliest known use of sex in advertising by the Pearl Tobacco brand in 1871. To promote their smoking products, the company released packaging that featured an illustration of a "naked maiden" rising from the waves. This highly provocative strategy successfully boosted sales, paving the way for the "sex sells" marketing tactic.
Sex Does Not Sell: Effects of Sexual Advertising Parameters on Women Viewers’ Implicit and Explicit Recall of Ads and Brands by Pub Med Central - https://pmc.ncbi.nlm.nih.gov/articles/PMC7890690/
Does Sex Still Sell? What Marketers Should Know by Business News Daily - https://www.businessnewsdaily.com/2649-sex-sells-more.html
Sex Sells but Why? by The Plant - https://theplantnews.com/2024/12/06/sex-sells-but-why/
Sex Sells? The Role of Female Agency in Sexualized Advertisements by Social Psychological Bulletin - https://spb.psychopen.eu/index.php/spb/article/download/2643/2643.html?inline=1
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